Genesis Global Management Corporation is recruiting for full-time, Marketing Communications - Specialist (intermediate-level) . Under the guidance of the VP of Sales and Marketing, this role will be primarily responsible for the following core communications mediums within these three major Sales & Marketing sub-specialties:
Marketing
Creates, and produces marketing communications/promotional materials, sales aids and sales documentation to implement product marketing strategies and sales objectives;
Assembles, evaluates and issues relevant reports on current advertising and marketing campaigns, providing management with relevant analytics;
Implements and monitors e-marketing solutions;
Creates and delivers high resolution, print quality files to publications;
Implements the company's marketing and promotional activities through copywriting, design, layout, and production of promotional materials;
Communications
Helps to develop highly innovative and targeted communications strategies;
Crafts messaging tactics that engage the company's target external consumers to establish our client as a leading innovation brand;
Helps to proactively build and manage strategic media relationships in the plastics publishing industry;
Supports global corporate communications wherever possible;
Writes and disseminates press kits and releases;
Web Content Management
Develops and edits web content using a content management systems;
Assumes responsibility for day-to-day website modifications;
Collaborates with VP of Sales and Marketing to determine new projects for the website;
Works with all vested parties (parent company, company president, VP of Marketing, IT, and Engineering to ensure that website content is accurate and up-to-date;
Ensures that the website is interactive and user-friendly and that tracking is in place to collect and measure relevant analytics.
Experience and Qualifications
A bachelor's degree in computer science, graphic design or communications-related field;
A minimum of five (5) years of experience in website editing and content management, communications, and marketing.
Must prove proficient in the use of Adobe Creative Suites CS3 or higher with particular proficiency in the use of In-Design, Illustrator and Photoshop;
Must be familiar with website Content Management Systems (CMS) and practicalities of Site Engine Optimization (SEO) as well as HTML for ongoing website development and management.
Benefits
Work for us and enjoy some of the"Best Benefits in manufacturing." They pay 90% of the wellness insurance premiums for the majority of our employees. After a qualification period, full time employees are eligible to receive the following company-sponsored benefits:
Wellness Insurances: Aetna Health (PPO & HMO), MetLife dental, and EyeMed vision up to 90% company-paid;
Well-being Insurances: Employee Assistance Program (EAP) 100% company-paid; Substance Abuse Professional Referral Program 100% employee-paid;
Company Sponsored Life Insurances: Long-term Care & Term 100% company-paid;
Voluntary Life Insurance Buy-ups: Long-term care & Term life 100% employee paid;
Income Replacement: Paid maternity (up to 12 weeks), paternity, and adoptive parent care leave up to 100% company-paid;
Income Replacement: Short and long-term disability 100% company-paid;
Paid Time Off (PTO): annual leave, dependent care, bereavement, and holidays, marriage, mandatory court appearances;
Multiple Work Schedules Available: Core Hours 9:00 a.am. to 3:00 p.m. Start and end times determined by organization policy, department's needs, and employees primary customer service base (internal vs external);
Retirement: 401K with employer match of .50c on the dollar, for up to the first 8 percent of income earned, with immediate vesting;
Training & Development: on-the-job, in-house, "Una-Versity", off-site workshops, seminars;
Qualifications
A bachelor’s degree in computer science, graphic design or communications-related field;
A minimum of five (5) years of experience in website editing and content management, communications, and marketing.
Must prove proficient in the use of Adobe Creative Suites CS3 or higher with particular proficiency in the use of In-Design, Illustrator and Photoshop;
Must be familiar with website Content Management Systems (CMS) and practicalities of Site Engine Optimization (SEO) as well as HTML for ongoing website development and management.
Preferred previous employers: Any employer that makes a product as opposed to providing a service. For instance, automotive, manufacturing, construction, etc.
Applicants that do not meet this criteria will not be considered .
Marketing
Creates, and produces marketing communications/promotional materials, sales aids and sales documentation to implement product marketing strategies and sales objectives;
Assembles, evaluates and issues relevant reports on current advertising and marketing campaigns, providing management with relevant analytics;
Implements and monitors e-marketing solutions;
Creates and delivers high resolution, print quality files to publications;
Implements the company's marketing and promotional activities through copywriting, design, layout, and production of promotional materials;
Communications
Helps to develop highly innovative and targeted communications strategies;
Crafts messaging tactics that engage the company's target external consumers to establish our client as a leading innovation brand;
Helps to proactively build and manage strategic media relationships in the plastics publishing industry;
Supports global corporate communications wherever possible;
Writes and disseminates press kits and releases;
Web Content Management
Develops and edits web content using a content management systems;
Assumes responsibility for day-to-day website modifications;
Collaborates with VP of Sales and Marketing to determine new projects for the website;
Works with all vested parties (parent company, company president, VP of Marketing, IT, and Engineering to ensure that website content is accurate and up-to-date;
Ensures that the website is interactive and user-friendly and that tracking is in place to collect and measure relevant analytics.
Experience and Qualifications
A bachelor's degree in computer science, graphic design or communications-related field;
A minimum of five (5) years of experience in website editing and content management, communications, and marketing.
Must prove proficient in the use of Adobe Creative Suites CS3 or higher with particular proficiency in the use of In-Design, Illustrator and Photoshop;
Must be familiar with website Content Management Systems (CMS) and practicalities of Site Engine Optimization (SEO) as well as HTML for ongoing website development and management.
Benefits
Work for us and enjoy some of the"Best Benefits in manufacturing." They pay 90% of the wellness insurance premiums for the majority of our employees. After a qualification period, full time employees are eligible to receive the following company-sponsored benefits:
Wellness Insurances: Aetna Health (PPO & HMO), MetLife dental, and EyeMed vision up to 90% company-paid;
Well-being Insurances: Employee Assistance Program (EAP) 100% company-paid; Substance Abuse Professional Referral Program 100% employee-paid;
Company Sponsored Life Insurances: Long-term Care & Term 100% company-paid;
Voluntary Life Insurance Buy-ups: Long-term care & Term life 100% employee paid;
Income Replacement: Paid maternity (up to 12 weeks), paternity, and adoptive parent care leave up to 100% company-paid;
Income Replacement: Short and long-term disability 100% company-paid;
Paid Time Off (PTO): annual leave, dependent care, bereavement, and holidays, marriage, mandatory court appearances;
Multiple Work Schedules Available: Core Hours 9:00 a.am. to 3:00 p.m. Start and end times determined by organization policy, department's needs, and employees primary customer service base (internal vs external);
Retirement: 401K with employer match of .50c on the dollar, for up to the first 8 percent of income earned, with immediate vesting;
Training & Development: on-the-job, in-house, "Una-Versity", off-site workshops, seminars;
Qualifications
A bachelor’s degree in computer science, graphic design or communications-related field;
A minimum of five (5) years of experience in website editing and content management, communications, and marketing.
Must prove proficient in the use of Adobe Creative Suites CS3 or higher with particular proficiency in the use of In-Design, Illustrator and Photoshop;
Must be familiar with website Content Management Systems (CMS) and practicalities of Site Engine Optimization (SEO) as well as HTML for ongoing website development and management.
Preferred previous employers: Any employer that makes a product as opposed to providing a service. For instance, automotive, manufacturing, construction, etc.
Applicants that do not meet this criteria will not be considered .