Job Description
The marketing manager is responsible for manage direct marketing campaigns (online / offline) to drive new customer acquisition whilst retaining existing customers. The role is focused on gaining quality visitors to our offline and online paid advertising channels. Success will be derived by improving performance and ROI, for lead acquisition and conversion.
Duties and Responsibilities
- To Identify, develop and evaluate a marketing strategy based on established objectives and market characteristics.
- To monitor and analyze market trends.
- To create new market ideas
- Monitor sales figures to gauge the success of marketing campaigns
- Select communication channels based on analysis of client profiles.
- Media planning
- To interact with contractors for advertising and other media platforms.
- Analyze the media activities of competitors
- Creating strategy of rebranding/selling completely new brand in Nigeria (responsibility on the result)
- Creating inside and outside events.
- Making the reports on advertisement expenses, efficiency, costs of attracted clients.
Qualifications and Experience
- Work experience in Marketing will be considered an advantage
- Ability to manage multiple projects simultaneously, work within a marketing team, and collaborate with other departments.
- Strong attention to detail, numerically astute.
- Excellent communication skills, written and oral.
- Excellent knowledge of the English language.
- Good grasp of performance marketing, conversion, and online customer acquisition.
- Strong mathematical and numerical skills. Proficient in Microsoft Excel.
Personal Specifications
= Agile and methodical thinker.
- Outstanding attention to detail.
- Online and social Media strategist
- Lives in lagos
The marketing manager is responsible for manage direct marketing campaigns (online / offline) to drive new customer acquisition whilst retaining existing customers. The role is focused on gaining quality visitors to our offline and online paid advertising channels. Success will be derived by improving performance and ROI, for lead acquisition and conversion.
Duties and Responsibilities
- To Identify, develop and evaluate a marketing strategy based on established objectives and market characteristics.
- To monitor and analyze market trends.
- To create new market ideas
- Monitor sales figures to gauge the success of marketing campaigns
- Select communication channels based on analysis of client profiles.
- Media planning
- To interact with contractors for advertising and other media platforms.
- Analyze the media activities of competitors
- Creating strategy of rebranding/selling completely new brand in Nigeria (responsibility on the result)
- Creating inside and outside events.
- Making the reports on advertisement expenses, efficiency, costs of attracted clients.
Qualifications and Experience
- Work experience in Marketing will be considered an advantage
- Ability to manage multiple projects simultaneously, work within a marketing team, and collaborate with other departments.
- Strong attention to detail, numerically astute.
- Excellent communication skills, written and oral.
- Excellent knowledge of the English language.
- Good grasp of performance marketing, conversion, and online customer acquisition.
- Strong mathematical and numerical skills. Proficient in Microsoft Excel.
Personal Specifications
= Agile and methodical thinker.
- Outstanding attention to detail.
- Online and social Media strategist
- Lives in lagos